The Abu Dhabi Businesswomen Council has announced the launch of a new initiative, "Ra'idah," aimed at empowering women entrepreneurs in Abu Dhabi. This comes as part of a strategic cooperation agreement signed with Publicis Groupe Middle East.
The collaboration seeks to leverage the expertise and innovative solutions of Publicis Groupe to launch "Ra'idah," a year-long program specifically designed to accelerate the success of women entrepreneurs. The initiative will equip participants with essential skills and tools to foster business growth, particularly in the realms of digital and social media marketing.
Her Excellency Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, stated: "As part of our commitment to empowering women in business, the Council believes in harnessing creative visions and innovative ideas from its members across diverse sectors. We are dedicated to enabling women entrepreneurs, creators, and aspiring business leaders by understanding their ambitions and translating them into real opportunities. This partnership is an extension of our vision to cultivate a new generation of female leaders and innovators within Abu Dhabi’s business ecosystem."
Her Excellency further highlighted that under the agreement with Publicis Groupe Middle East, the "Ra'idah" program will support 10 women entrepreneurs in its first year. The collaboration will also feature interactive workshops and advanced training sessions, providing participants with critical skills and professional networks essential for long-term entrepreneurial success.
Basil Kakish, CEO of Publicis Groupe Middle East & Turkey, commented: "At Publicis Groupe, we are deeply committed to empowering and supporting women across all industries. Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honored to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business."
About the 'Ra'idah' Program
The "Ra'idah" program is designed to enhance leadership and communication skills while providing participants with practical knowledge and hands-on experience in business promotion and marketing. The program will contribute to business expansion, diversification, and investment opportunities while fostering professional networking and commercial collaborations. It will also provide insights into best practices in women-led enterprises within Abu Dhabi’s economic landscape.
A key objective of "Ra'idah" is to promote a culture of entrepreneurship and raise awareness of its significance among participants. The initiative will help women-led businesses thrive by strengthening their brands and ensuring sustainable growth. A series of specialized workshops will be conducted to support women-owned SMEs in Abu Dhabi, offering expertise in marketing, communications, and business strategy to create a more inclusive business environment.
